Nike's Sales are on Fire, literally.

Colin Kaepernick was a well known NFL player for the San Francisco 49er’s but unfortunately that didn't last for long. In 2016, Kaepernick took a knee during the American National Anthem to protest against racial injustice. This action however stirred up much controversy. Not everyone was pleased with Kaepernick's action. Some supported him while others did not. Due to this action, Kaepernick is no longer a player for the 49er’s or any team for that matter and remains a free agent.

Since Kaepernick was already well-known by the public eye, Nike, an athletic wear manufacturing company took this as an opportunity to hire him for their brand. Since then, Kaepernick’s face has been spotted on many Nike advertisements such as this one below.

Although Nike took advantage of this situation, little did they know it would hurt them too. Days after the advertisement was put up, people showed their reactions to it through social media. There were many people who thought what Kaepernick did was good and supported the company but also others good and supported the company but also others social media where people would take videos of them burning their Nike shoes and other products.

This however didn’t seem to affect the company in anyway. Even if people bought products just to burn them, they were doing Nike a favour since the company only gained money. I personally think that the main reason Nike decided to hire Kaepernick in the first place was because they were aware of how much attention the incident received which meant they would eventually be able to make a profit off the sales when people who stood by Kaepernick purchased their products.